mauro pinheiro

This article presents some of the terms used to describe the professionals that design interactive media, in order to broaden the discussion about this field. It describes the most remarkable changes those professionals have faced, from the arising of the interface design as a discipline, to the recent emergence of experience design. It underlines the major characteristics that distinguish experience design from other design fields, as it highlights which characteristics experience design share with other areas. As a conclusion, it claims that the importance of experience design should increase, considering the all-pervasive presence and mobility of computers in contemporary communication processes.